Focus Groups

What are focus groups?

  • Moderated group discussions with four to eight participants
  • Typically, between four and ten groups are conducted in a single project
  • Groups are usually conducted in a dedicated viewing facility
  • Each session lasts between 60 and 150 minutes

What do focus groups tell me?

  • How do consumers respond to a new product or idea?
  • What drives consumers’ attitudes and behaviors?
  • How does my brand compare to the competitive set?

What else should I know?

  • Focus groups can be video streamed for live viewing anywhere in the world
  • When relevant, groups can consist of families or friends
  • For cost-efficiency reasons, sessions are occasionally conducted on the client’s premises
  • Projects are conducted across the US and in international markets