What are ideation sessions?
- Moderated creative brainstorming sessions with eight to 12 participants
- Usually conducted with members of a client organization, but can be conducted with consumers
- M&ES Ideate sessions last approximately four hours
What do ideation sessions tell me?
- What are the next creative leaps in brand extension, product development, franchise evolution, or marketing strategy and communications for my organization?
What else should I know?
- M&ES Ideate sessions can be conducted on the client’s premises or a nearby facility
- The sessions are creative, fun and effective, yielding dozens of potential innovations