Ideation Sessions (M&ES Ideate)

What are ideation sessions?

  • Moderated creative brainstorming sessions with eight to 12 participants
  • Usually conducted with members of a client organization, but can be conducted with consumers
  • M&ES Ideate sessions last approximately four hours

What do ideation sessions tell me?

  • What are the next creative leaps in brand extension, product development, franchise evolution, or marketing strategy and communications for my organization?

What else should I know?

  • M&ES Ideate sessions can be conducted on the client’s premises or a nearby facility
  • The sessions are creative, fun and effective, yielding dozens of potential innovations