How did M&ES help a major media company develop a breakthrough app?

What was the business issue?

A leading media company wanted to develop a breakthrough app that reflected its unique brand personality.

How did M&ES help?

Media & Entertainment Strategies conducted a two-year program of research (primarily user testing and mini-groups) from early prototype exploration through multiple product revisions.

  • Initial prototype evaluation:
    • Established core appeal of the app interface
    • Identified user expectations for additional features and content
  • Pre-launch evaluation:
    • Confirmed app’s continued visual appeal
    • Determined key user issues to be addressed prior to, or immediately following, the app’s launch
  • Post-launch tactical assessments:
    • Multiple one-day usability projects addressed specific app enhancements and ongoing user-driven concerns

What happened?

The app won an Emmy for Outstanding Creative Achievement In Interactive Media – User Experience And Visual Design.


Want to see more case studies?  Or maybe, you would like to talk about how we could help your organization.