What was the business issue?
A leading media company wanted to develop a breakthrough app that reflected its unique brand personality.
How did M&ES help?
Media & Entertainment Strategies conducted a two-year program of research (primarily user testing and mini-groups) from early prototype exploration through multiple product revisions.
- Initial prototype evaluation:
- Established core appeal of the app interface
- Identified user expectations for additional features and content
- Pre-launch evaluation:
- Confirmed app’s continued visual appeal
- Determined key user issues to be addressed prior to, or immediately following, the app’s launch
- Post-launch tactical assessments:
- Multiple one-day usability projects addressed specific app enhancements and ongoing user-driven concerns
The app won an Emmy for Outstanding Creative Achievement In Interactive Media – User Experience And Visual Design.