February 2024 will see the launch of our latest multi-client project: Gen Z on Marketing!
Gen Z on Marketing is a comprehensive qualitative investigation of how marketing communication strategies can impact and influence Gen Z. It takes the form of 15-18 one-on-one conversations with Gen Z respondents, aged 13-26. The conversations are organic and respondent-driven to provide the greatest opportunity for new, unique and meaningful insights.
In addition to the core research, clients can opt to include 3-4 minutes of their own questions in every interview. This is typically enough time to briefly explore briefly explore a single marketing execution, or concept.
Analysis is provided in the form of a full report of the findings (including respondent verbatims), a Zoom debrief call and a video highlight reel, supporting key findings. The analysis and video highlights of clients’ proprietary questions are only seen by the relevant client.
If you are interested in knowing more about Gen Z on Marketing, feel free to reach out via email (RHunt@mes-inc.com) or voice/text (347.203.0350).