New Magazine Launch

What was the business issue?

A leading magazine publisher sought to identify and address a new market for a unique publication.

How did M&ES help?

M&ES worked with the publisher through every step of the development process, resulting in the publication of an enormously successful women’s service magazine.

  • Concept testing: Evaluated alternative magazine concepts to determine the one most likely to succeed
  • Prototype evaluation: Evaluated an early prototype of the magazine, identifying design, content and navigation concerns, while confirming the overall appeal of the book
  • Early issue exploration: Refined the magazine’s focus and design, identified compelling covers and coverlines and explored readers’ initial relationships with the magazine
  • Lapsed subscriber analysis: Determined the key issues that drive a subscriber to not renew their subscription

What happened?

The magazine is the only title to have earned a spot on Adweek’s prestigious “Hot List” of top-ten titles for seven years in a row. It has also been named to Adweek’s “Brand Leaders” list for three consecutive years since the list’s inception, and has won Advertising Age’s “Magazine of the Year.”


How can we help your organization?  Let’s find out!