What was the business issue?
A leading magazine publisher sought to identify and address a new market for a unique publication.
How did M&ES help?
M&ES worked with the publisher through every step of the development process, resulting in the publication of an enormously successful women’s service magazine.
- Concept testing: Evaluated alternative magazine concepts to determine the one most likely to succeed
- Prototype evaluation: Evaluated an early prototype of the magazine, identifying design, content and navigation concerns, while confirming the overall appeal of the book
- Early issue exploration: Refined the magazine’s focus and design, identified compelling covers and coverlines and explored readers’ initial relationships with the magazine
- Lapsed subscriber analysis: Determined the key issues that drive a subscriber to not renew their subscription
The magazine is the only title to have earned a spot on Adweek’s prestigious “Hot List” of top-ten titles for seven years in a row. It has also been named to Adweek’s “Brand Leaders” list for three consecutive years since the list’s inception, and has won Advertising Age’s “Magazine of the Year.”
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