How did M&ES help a client rebuild a new software acquisition and take it to market within a matter of weeks?

What was the business issue?

A technology client purchased a startup software company and enlisted M&ES to “fix” the user experience of their new acquisition’s web-based software product.

How did M&ES help?

Media & Entertainment Strategies conducted several iterative projects in quick succession.

  • Initial software evaluation: (in-person user testing with current users of the software):
    • Two, three-day projects with current users to identify problems and confusion surrounding the product
    • Alterations made nightly so new solutions / approaches could be rapidly tested
  • Post-launch Stage I evaluation (small business ethnographies throughout the US with the revised release of the software):
    • Five to six hour ethnographies, observing new users engage with the software
    • Identified key issues for immediate attention
  • Post-launch Stage II evaluation (online in-depth interviews informed by dairies):
    • Interviews with Stage I respondents to identify usability problems experienced in ongoing interactions with the software
    • Developed a comprehensive list of final issues and corresponding fixes

What happened?

  • Working in concert with the company’s software engineers, the product was rebuilt within a matter of weeks. The client reconsidered all aspects of the software, essentially stripping it to its skeletal framework, and adopted almost all M&ES recommendations over the course of the relaunch (and rebranding) of the software product.

Want to see more case studies?  Or maybe, you would like to talk about how we could help your organization.

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